Although many SEOs will say that the meta description does not directly influence SEO, if you look closely you will notice that when you search something on Google, the search engine will bold those keywords inside meta descriptions You'll want to do the same with your image filenames.
Putting keywords in your image HTML is going to help search engines better understand and rank your content. Keep it varied, keep it natural. Modern keyword strategy is less about using the same keywords frequently, but using different variations of your keyword, and supporting topics that make an article comprehensive.
These keyword variations are known as LSI keywords. LSI latent semantic indexing keywords are words or phrases that are semantically similar, or highly correlated to your main keywords. Google even states so in this research paper. Think of these like topics that you would have to discuss in order to answer someones question on a particular topic. Sometimes, synonyms and LSIs are the same. If a synonym is not relevant in search engines, it is not a LSI keyword.
There are many strategies you can use to find LSI keywords. The words suggested — these are LSI keywords. Let's bump the brakes here for a second Did we just get off topic? The reason is that LSI keywords, keyword variations, synonyms, etc. If you have a page you want to rank for "los angeles orthodontist" you shouldn't just plaster that phrase all over the page - you need to dance around it a bit. In this post we covered keyword density as a concept, its history and its current state in the SEO world.
As we mentioned earlier, there are no hard-and-fast rules about keyword density. To complicate matters further, keyword density can and should change depending on the nature of the content in question; a timely, syndicated news article, for example, may need significantly fewer keywords to rank highly than an older evergreen blog post.
However, there are some unofficial guidelines that can help you make decisions about your keyword targeting strategy. Many SEOs recommend including one keyword per roughly words of copy. In other words, if a webpage consists of a single, word paragraph, it should contain no more than one keyword. Keyword variants are slight variations on a given keyword. The keyword intent behind these searches is the same — the user wants to locate and likely purchase a used car — but the keywords themselves may differ quite widely.
This is why it is important to target keyword variants, as this anticipates the numerous ways in which a potential lead may find your business during a Google search, maximizing potential visibility for strongly commercial queries.
However, the concept of keyword variants is also highly nuanced, which can lead to mistakes and missed opportunities if handled incorrectly. They can still be relevant and useful, as they would be for searchers seeking accommodations in major cities around the world. They can be harmful, however, when crammed into a webpage, as we established earlier.
This means you must exercise caution and good judgment when choosing to include keyword variants in your content. In short, you can and should use keyword variants on single webpages and across the entirety of your site to maximize visibility and appeal to as broad — and relevant — an audience as possible, but you should still aim for only a single keyword or keyword variant per words of copy.
Keywords that are placed in the content should not be different from the content. It may cause to do not rank the page and may penalize your webpage. On some of the local and poor authority based websites, you may see that they use repeating keywords many numbers of times.
The page may rank for few days but the ranking will not be constant for a long time. There are a number of free and paid online tools that can be used to analyze the keyword density in the content.
You may use these tools to analyze the density of the keywords and serve the good and optimized content to the Reader and Search engines as well. If you wrote a good article, repeating keywords many numbers of time and thinking that this may the correct way to rank on the keyword. This is totally wrong and you must avoid such kind of keywords stuffing at all cost. Since there are many factors for ranking on the higher position in the search engines. Keywords density is also an important factor to reach higher position in the search results.
How to use keywords in subheadings to rank better?
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