The Shizuoka Crown Melon company oversee the distribution and checks on melons from over farmers. They ensure that the quality remains high and that the prices aren't undercut. The resulting taste is undeniably incredible. Each fruit has a complex balance of flavors and is perfectly juicy and sweet. But you'll have to decide for yourself whether the high price is worth it for the taste.
Despite the cost, there's a big market for these fruits across Japan. Consumers are willing to pay to ensure that their gift is perfect, especially knowing the work that has gone into producing them.
The melons are often sold in individual presentation boxes, sitting on silk or hay, or tied with a ribbon. And when choosing the perfect gift, the high price is often seen as a signifier of quality. At the start of the season, the perfect first fruits are auctioned off and are often sought after as a trophy for local businesses to bid on.
A new record is set for the sale of these fruits almost every year, and it doesn't look like their price is going down anytime soon. World globe An icon of the world globe, indicating different international options. Get the Insider App. Click here to learn more. A leading-edge research firm focused on digital transformation. These apples from Japanese are the largest variety of apples in the world!
Each Sekai Ichi Apple is given personalised care by the farmer. Using a special tool, the farmer pollinates these by hand and also checks for any blemishes. The farmer also washes them with honey that makes these apples extra sweet! It gets its shape as it is placed in a square wooden box when the watermelons are still small.
It is also aligned carefully so that the stripes are formed correctly. These square watermelons are more for the purpose of decor than eating. If you ever get the chance to try Taiyo no Tamago mangoes, please do not shy away! These are the sweetest, yummiest mangoes in the whole world. Literally translating to the egg of the sun, these mangoes are a beautiful ruby red and yellow.
And when you cut it open, you will be mesmerized by its sweet orange flesh and fresh aroma. To grow the perfect mango, the farmer in fact plucks out many of the other budding fruits so that a select few get the best nutrition and grow perfectly.
I love everything Japan and love testing out Japanese products, be it skincare and makeup or gadgets! Privacy Policy - Terms and Conditions. Switch skin Switch to the dark mode that's kinder on your eyes at night time. Switch to the light mode that's kinder on your eyes at day time. Other than this, the melons are covered with a little hat to protect them from sun damage towards the end of their growth cycle.
Another reason why these melons are so expensive is because of strict regulations of the Shizuoka Crown Melon Company. This organization checks the melons harvested by over farmers and also regulates the distribution to ensure that high-quality melons are being sold.
Each of these melons has a complex flavor profile with the just perfect balance of sweet and juicy. And more so because even the receiver understands the work that has gone behind it. Related: Learn to cook authentic Japanese dishes with following one of these Japanese cookbooks! It can be traced back to the 14th century when samurai warriors presented fruits to their leader or shogun.
This was considered a sign of great appreciation, respect and loyalty. Gradually, this concept got embedded into the everyday Japanese culture and today, the Japanese present these perfect looking fruits as a gift to their bosses, teachers, or even as a general thank you gift.
Related: Here are the best places in Japan to see Wisteria in full bloom! So growing up as a Japanese with this mentality, seeing such high price tags on these perfect fruits was never a surprise because I understood the significance and the value it held.
Related: Ever wondered why Japanese wear masks? These melons are for decorative purposes and not meant to be eaten. These premium Japanese melons, both that can be eaten as well as the decorative ones, are mostly bought with the intention of giving it as a gift. The premium melons are presented in single presentation boxes and are kept on a bed of hay or silk, some are even tied with a ribbon.
Also, when a customer chooses the perfect melon as a gift. In a nutshell, Japanese melons are so expensive because of the cultural value it holds and the hard work put in by the farmers in growing these perfectly polished melons.
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